Are you struggling to get your products noticed in Walmart's busy aisles? The right display makes all the difference, but choosing the best one can feel overwhelming and complicated.

Walmart offers several key types of in-store displays to brands. The main options include floor displays, pallet displays, counter displays, peg displays, standees, and dump bins. Each type serves a specific purpose to capture customer attention and drive sales in the competitive retail environment.

Getting your product into Walmart is a huge win. But the real work begins once you're on the floor. How do you stand out among thousands of other products? The answer is a strategic in-store display. I've spent 16 years in this industry, and I've seen firsthand how the right display can turn a struggling product into a bestseller. It’s about more than just holding your product; it’s about creating an experience for the shopper. Let's break down the main types of displays Walmart uses so you can make an informed decision for your brand.

How Can Floor Displays Maximize Your Product's Visibility?

Your product is amazing, but it gets lost on a standard, crowded shelf. A custom floor display can lift it out of the background and place it directly in the shopper's path.

Floor displays are standalone structures placed in aisles, on endcaps, or in other high-traffic areas. They are designed to grab attention, promote interaction, and significantly boost sales by making your product impossible to miss. They are perfect for new product launches and special promotions.

Floor displays are the workhorses of in-store marketing. Their main advantage is versatility. I’ve designed them for everything from small cosmetic jars to heavy bags of pet food. The key is to match the design to the product. For one client, we created a tiered display for their new line of sauces. Each tier highlighted a different flavor, making it easy for customers to see all the options at a glance. Structural integrity is non-negotiable. I remember a lesson I learned early in my career: a competitor's display collapsed in a busy aisle because it wasn't designed to handle the weight. It was a disaster for the brand. That's why my team and I always build and test a physical prototype before a full production run. It must be sturdy enough to withstand bumps from shopping carts and curious kids.

When Should You Use a Pallet Display for Your Campaign?

Moving high volumes of product can be a logistical headache. Imagine a display that arrives at the store pre-stocked and ready to sell, cutting down on setup time for store employees.

Pallet displays are large, pre-packed displays shipped directly on a wooden or plastic pallet. They are perfect for high-traffic areas and bulk merchandise. Walmart loves them for seasonal events and best-selling items because they are incredibly efficient to set up and hold a lot of product.

The biggest benefit of a pallet display is logistics. It saves a massive amount of time for Walmart staff. Your product arrives on the truck, gets moved to the sales floor with a pallet jack, and the outer shroud is removed. That's it. It’s ready to sell. This efficiency makes your brand a great partner in Walmart's eyes. Pallet displays come in different sizes, usually full-pallet, half-pallet, or quarter-pallet. The choice depends on your sales volume and the product's size. I worked with a beverage company on a half-pallet display for a summer promotion. We designed it to be "shoppable" from three sides. This is crucial. If customers can only access the product from the front, you lose two-thirds of the potential interaction. Walmart has very strict guidelines for pallet displays, covering everything from the pallet's quality to the display's dimensions and structural stability. You have to follow their guide to the letter.

How Can Counter Displays Capture Those Last-Minute Sales?

Shoppers are at the checkout, ready to pay. You have one last opportunity to make a sale. A small item gets lost on the shelf, but a counter display makes it an easy impulse buy.

Counter displays are small point-of-purchase units placed on checkout counters, service desks, or endcaps. They are perfect for small, low-cost, or impulse-buy items like candy, gift cards, batteries, or cosmetics. Their prime location ensures every single customer sees your product.

Counter displays are all about psychology. When a customer is waiting in line to pay, their attention wanders. A well-designed counter display can introduce a product they weren't even looking for. The key is to make it an easy "yes." The item should be low-cost and useful. I had a client who sold screen wipes for phones. We designed a very simple cardboard display that held 20 packs. We placed it right by the debit machine. Sales jumped over 40% because people saw it and thought, "Oh, I need one of those." The design has to be compact. Counter space is extremely valuable, so your display can't be bulky or get in the cashier's way. It should be easy for store staff to restock. Most of these displays are made from cardboard because campaigns are often short, and it’s a low-cost, highly customizable material.

What's the Best Way to Display Unusually Shaped or Small Items?

Selling small, loose, or oddly shaped products is a challenge. They look messy on a regular shelf and are difficult for customers to sort through. There has to be a better way.

For these tricky products, dump bins and peg displays are fantastic solutions. Dump bins are large, open containers perfect for loose or discounted items. Peg displays use hooks to neatly hang packaged products, making them ideal for accessories, tools, or anything with a hang tab.

Let's look at these two separately. Dump bins are great for creating a "treasure hunt" feeling. Customers enjoy digging through to find a great deal. I've seen them used effectively for everything from DVDs to seasonal candy to kids' toys. The most important part of a dump bin isn't what's inside, but the graphics on the outside. The bin itself must scream "Great Value!" or "Fun Inside!" so people are tempted to look.

Peg displays, on the other hand, are all about organization. They are perfect for products like phone accessories, craft supplies, or small hardware. Everything hangs neatly, and customers can easily compare different options. Years ago, a client came to us with a problem. Their peg display for air fresheners kept failing. The cardboard backer would tear from the weight. We solved it by reinforcing the backer board and specifying the exact hook length and strength needed for the product. This is a detail designers must get right.

How Can You Grab Attention Without Directly Holding Products?

You need to announce a big new product launch or a movie tie-in. A standard sign is boring and gets ignored by busy shoppers. You need something that literally stands out and stops them.

Standees are life-sized cardboard cutouts, often of characters, celebrities, or giant versions of a product. They are used purely for branding and capturing attention. While they don't hold products, they create a powerful visual anchor for a campaign, guiding customers to the products on a nearby shelf.

Standees are about creating excitement. They bring a bit of theater into the retail environment. They are most common for entertainment products, like new video games or movie releases, but I've designed them for all sorts of promotions. A few years back, we designed a standee for a new brand of sparkling water. It was a simple, 6-foot-tall cutout of their colorful can. It was so bright and unusual that it made people stop and look. It directed them to the floor display right next to it. One of my favorite projects was for a video game launch. We created a standee of the main character. It became a huge photo opportunity for shoppers. The brand loved it because people were posting pictures with it on social media, creating free marketing buzz. The most important technical aspect of a standee is its stability. It needs a strong, well-designed easel on the back to keep it from falling over in a busy store.

Conclusion

In conclusion, choosing the right Walmart display is vital. Understanding the function of floor displays, pallet displays, and others helps you create a campaign that boosts visibility and drives sales.