Your product struggles to get noticed in Walmart. It gets lost on the shelves, costing you sales. Custom displays can change that story. Let's see how.

Clients report significant sales increases and better brand visibility. Using custom cardboard displays like Floor Displays and PDQs in Walmart helps them stand out, launch new products successfully, and boost seasonal promotions. These displays are a key part of their retail strategy.

You've worked hard on your product. But getting it into a customer's cart at Walmart is the final, crucial step. In my 16 years in this business, I've seen firsthand what works and what doesn't. I want to share a few stories that show just how powerful the right display can be. These are real experiences from clients who took the leap. Let's dive into their journeys and see what we can learn together. It’s important to see these real-world examples to understand the impact.

How Did a Snack Startup Double Sales with a Floor Display?

A new snack brand was invisible on Walmart's shelves. They feared their launch would fail before it even started. A vibrant floor display became their secret weapon.

They launched a 4-week campaign with a custom cardboard floor display. The result? A 120% sales lift compared to stores without the display, leading to a permanent spot on Walmart's shelves. This proved the incredible ROI of a well-designed display.

I remember the call clearly. A small startup, let’s call them "Healthy Bites," had just secured a trial run in 200 Walmart stores. They were excited but also terrified. Their organic chips were amazing, but their packaging could easily get lost among the big, bold brands in the snack aisle. They had a small budget and one shot to prove themselves.

The Display Challenge

The main problem was visibility. They needed to stop shoppers in their tracks. Another challenge was Walmart’s strict compliance rules. Any display has to be sturdy, safe, and easy for store staff to handle. We couldn’t just design something that looked good; it had to perform perfectly in a demanding retail environment.

Our Display Solution

I suggested a four-shelf cardboard floor display. It was the best way to create a "store within a store" feel on a budget. We used bright, natural colors that matched their branding and a huge header card that shouted their core message: "Finally, A Healthy Chip That Tastes Amazing!" I personally oversaw the structural design, ensuring it could hold 70 pounds of product while being simple enough for one person to set up in under 10 minutes. We sent a prototype to a testing lab to get it officially certified for Walmart.

The results were phenomenal. The client nearly doubled their sales projections and, more importantly, the Walmart category manager was impressed. They secured a larger order and expanded into more stores.

Could a PDQ Display Save a Seasonal Product's Sales Window?

A candy company had a great Halloween product. But the short sales window was a huge risk. They needed a display that was fast, easy, and effective.

We designed a shelf-ready PDQ (Product Display Quickly) display. It arrived pre-filled with candy. Store employees just had to place it on the shelf. They sold out of their entire inventory a week before Halloween, avoiding costly post-holiday markdowns.

Seasonal sales are a high-stakes game. A candy client I’ve worked with for years came to me with a new line of Halloween gummies. They had a six-week window, from mid-September to October 31st, to sell their entire stock. The biggest hurdle for seasonal products is often store-level execution. Walmart employees are incredibly busy during the holidays. If a display is too complex to build, it might sit in the backroom until it's too late.

The Execution Challenge

The client’s main fear was unsold inventory. Anything left on November 1st would have to be marked down by 50% or more, destroying their profit margin. They needed a solution that was absolutely foolproof for store staff. The display had to go from the stockroom to the sales floor in minutes.

Our PDQ Solution

The answer was a PDQ, which stands for "Product Display Quickly." It’s also known as a shelf-ready display. We designed a tray that fit perfectly onto Walmart’s shelves. Then, we designed a simple, fun header with Halloween graphics. The most important step was that we packed the candy into the trays right here at our facility. The entire unit was shipped to Walmart, shrink-wrapped and ready to go. All a store employee had to do was tear off the perforated front panel and place the whole tray on the shelf.

The client was thrilled. They received reports that their displays were up in 98% of their assigned stores within 48 hours of arrival. Because they got a full six weeks of selling time, they sold out completely a week before Halloween. That’s a huge win.

Why Was a Sidekick Display the Perfect Fit for a Skincare Brand?

A new organic skincare line was getting lost in the beauty aisle. They lacked the budget for a big display. They needed a clever way to capture attention.

The solution was a compact Sidekick display placed on a high-traffic endcap. It targeted impulse buys effectively. The brand saw a 75% sales increase in test stores and expanded the program nationwide, proving small displays can deliver big results.

One of the toughest places to compete is the health and beauty aisle. I had a client, a founder of a wonderful organic skincare line, who was struggling to get noticed. Her products were placed on the shelf between massive global brands. She didn't have the budget for a full pallet display, and she felt like her brand was invisible. She was frustrated and needed a creative, low-cost way to grab the shopper's attention.

The Visibility Challenge

Her brand needed to interrupt the shopper's journey. Most people walk into that aisle with a specific brand in mind. We needed to make them stop, notice her product, and consider making an impulse purchase. The solution had to be affordable enough to test in a few dozen stores without breaking the bank.

The Sidekick Solution

I walked a few Walmart stores to observe shopper behavior. The highest traffic areas were the main aisles and the endcaps. That's where I knew we had to be. I proposed a Sidekick display, which is a slim display that hangs from the side of an endcap shelf. It's often called a Power Wing. It's extremely cost-effective. We designed a clean, elegant display that communicated the brand's "pure and organic" message. It held only her three best-selling items, which made the choice easy for the customer. It was designed to catch the eye of someone walking down the main aisle.

The results were amazing. This small, inexpensive display drove a 75% increase in sales in the test stores. It proved that you don't always need a giant display to make a big impact. It's about being smart and placing your product where the shopper's eyes will go. Walmart loved the sales data and approved a nationwide rollout.

Conclusion

In summary, custom displays are not just boxes. They are powerful sales tools. Success in Walmart depends on the right strategy, the right design, and the right partner.