Your beautiful lipsticks get lost on crowded retail shelves. This means missed sales opportunities and a weak brand impact. The right display solution can make your products pop.

The best display solutions are custom cardboard countertop units and floor stands. These options offer excellent visibility, strong branding, and encourage customer interaction. They are also cost-effective and can be designed specifically for various lipstick shapes and sizes, maximizing appeal and a retailer's space.

Over my 16 years in the display industry, I've seen firsthand how a thoughtful display can completely transform a product's success in a store. A great display does more than just hold products; it tells a story, grabs a shopper's attention, and makes buying an easy, enjoyable experience. But not all displays are created equal, especially for a product as personal and varied as lipstick. So, let's break down the best options and explore how to make them work for your brand.

How Can Custom Cardboard Displays Boost Lipstick Sales?

Shoppers walk right past your amazing lipstick shades. They cannot see the different colors or finishes, so they do not stop to test or buy. Custom displays put your best products front and center.

Custom cardboard displays boost sales by grabbing attention with unique shapes and vibrant graphics. They allow customers to easily see and test different shades. This organized presentation improves the shopping experience, encouraging impulse buys and building brand loyalty right at the point of sale.

In my experience, the biggest advantage of custom displays is their ability to interrupt a shopper's routine. A generic shelf is just background noise, but a custom-designed display is a clear signal to stop and look. This is critical for lipstick, a product driven by color, curiosity, and impulse.

The Power of Impulse Buys

Lipstick is a classic impulse purchase. A shopper might not enter a store planning to buy one, but an attractive display at the checkout can easily change their mind. I worked with a client who launched a new line of matte lipsticks. Initially, they were just placed on a standard shelf. Sales were okay, but not great. We then designed a simple, branded countertop display for the checkout area. Sales jumped by over 40% in the first month. The display made the lipsticks impossible to ignore during that final moment of decision. It was a perfect storm of the right product, in the right place, at the right time.

Enhancing the Customer Experience

A good display makes shopping easier and more fun. For lipsticks, this means creating a way for customers to see the shades and try them out. A custom display can have built-in slots for testers, making it clean and organized. We often design displays that group lipsticks by color family (reds, nudes, pinks) or finish (matte, satin, gloss). This helps customers quickly find what they’re looking for and encourages them to explore other options within the range.

Why Are Countertop Displays Ideal for Lip Products?

You have a fantastic new lipstick line but very limited retail space. Without a presence near the checkout, you are missing out on prime sales opportunities. Countertop displays offer a compact solution.

Countertop displays are ideal because they place lip products directly in the customer's line of sight at the point of purchase. Their small footprint saves space while maximizing visibility, encouraging those valuable last-minute additions to a cart. They are perfect for new arrivals or best-sellers.

When it comes to retail, location is everything. The countertop next to the cash register is the most valuable real estate in the entire store. Every single customer has to stand there to pay. A countertop display puts your lipsticks right there, making them an easy add-on to any purchase. They are small, efficient, and incredibly effective.

Maximizing High-Value Real Estate

I always tell my clients to think of countertop displays as their silent salespeople. They don't take up much room, but they work hard. For lipsticks, this is especially true. The compact size of a lipstick tube allows us to design units that can hold a lot of product in a very small footprint. We can use tiers or steps to elevate products, ensuring every single shade is visible. A well-designed countertop unit doesn't just display products; it turns an empty bit of counter space into a revenue-generating machine. It's the perfect tool for getting a new product noticed or pushing your best-selling shades.

Design and Structural Considerations

From a designer's perspective, creating a countertop display for lipsticks is a fun challenge. A designer on my team once compared it to architecture on a small scale. The display has to be visually appealing, but it also has to be incredibly practical. It needs to be stable enough that it won't tip over when a customer interacts with it. It also must be easy for store employees to clean and restock. We often use stronger grades of cardboard or add internal supports to ensure durability. For one project, we created a tiered display with a slight forward angle, using gravity to ensure the lipsticks always faced the customer perfectly. It's this blend of creative design and solid engineering that makes
a countertop unit successful.

What Makes Floor Displays Effective for Large Collections?

Your lipstick collection includes dozens of beautiful shades and finishes. Stuffing them all onto a small shelf just creates a confusing and unattractive mess for shoppers. A floor display can solve this.

Floor displays are effective for large collections because they create a 'shop-in-shop' experience. They hold a huge amount of stock, organize it logically by range or color, and use large graphics to tell a brand story, attracting customers from across the store aisle.

When you have an extensive collection of lip products, you need more than just a shelf—you need to create a destination. A floor display gives your brand its own space within the retail environment. It acts like a giant billboard, drawing customers in from a distance and inviting them to explore your entire range. Over the years, I’ve seen floor displays turn unknown brands into category leaders.

Creating a Brand Destination

A floor display is your chance to immerse the customer in your brand world. Because you have more space, you can do so much more. We often design floor displays with large side panels for bold graphics and brand messaging. We can integrate mirrors so customers can try on shades right there. We can add sections for different product types: lipsticks here, lip liners there, and lip glosses on top. I remember working on a "Lip Bar" concept for a client. The display was shaped like a mini-vanity, complete with a large mirror and great lighting. It became a social media moment, with shoppers taking pictures. It stopped being a simple product holder and became a true experience.

The Importance of Structure and Assembly

A large floor display holding hundreds of lipstick tubes needs to be a workhorse. The structural engineering is just as important as the graphic design. It must be strong enough to withstand the busy retail environment and hold a significant amount of weight without bending or failing. At the same time, it has to be simple enough for store staff to assemble without special tools or a lot of frustration. I’m particularly proud of an interlocking system we developed. It allows a complex, multi-shelf floor display to be put together in under 10 minutes. Our clients love it because it saves them time and money during nationwide rollouts. It proves that great design considers the entire lifecycle of the display, from shipping to assembly to its performance on the shop floor.

Conclusion

Choosing the right cardboard display, from a compact countertop unit to a large floor stand, is key. It organizes your products, grabs customer attention, and ultimately drives sales for your collection.