Struggling to make your product stand out in a crowded store? A generic shelf just won't cut it. You need a display that grabs attention and tells your brand's story.

The cardboard display customization process¹ involves a series of steps. It starts with a design consultation², moves to structural and graphic design³, prototyping⁴, and client approval. After approval, it goes into mass production⁵, followed by secure packing and shipping⁶ to its final destination.

Getting a custom display sounds complicated, but it's a straightforward process when you work with an experienced partner. Over my 16 years in this industry, I've refined this process to be as smooth as possible for my clients. It's all about turning your vision into a physical display that not only looks great but also sells your product effectively. Let's break down exactly what happens at each stage, so you know what to expect and can feel confident in the journey.

What is the process of creating custom cardboard displays?

Worried that creating a custom display⁷ will be a long and difficult task? It seems like there are too many steps, and you don't know where to start.

It's a collaborative journey⁸. First, we discuss your needs. Then, my team designs the structure and graphics. We create a sample for you to approve. Finally, we produce, pack, and ship your displays. It’s a clear path from idea to a ready-to-use display.

The entire process is built around communication and precision. After our initial talk, where we define the goals for your product, my design team gets to work. This is where we solve key challenges. For a product designer like Peter, who needs to balance looks with strength, our approach is very helpful. We use specialized software to create a 3D model, making sure the display can hold your products safely. Then comes the color. We use an advanced color management system⁹ to ensure the printed colors on the display perfectly match your brand's official colors. This gives customers a professional and cohesive visual experience¹⁰. Once you approve the prototype, we move to production. We've even developed easy-to-assemble designs¹¹. I remember one client who needed displays set up quickly during a busy season; we created a stand that pops up in just two seconds, saving them huge labor costs.

What does "display custom¹²" mean?

Do you think "custom" just means adding your logo to a standard display? This misunderstanding can lead to a display that doesn't fit your product or brand image properly.

"Display custom" means every single part of the display is made just for you. This includes the size, shape, structure, graphics, and even the type of cardboard used. It is designed from scratch to perfectly match your product and marketing goals.

Going custom is about creating a unique sales tool¹³. Unlike a stock display, which is a one-size-fits-all solution, a custom display is tailored to your specific needs. Think about your product. Is it heavy? We'll design a stronger structure. Is it small? We'll create custom pockets to hold each item perfectly. I’ve been in this business for 16 years, and the most successful campaigns always use custom displays. They tell a story. For example, a client selling organic snacks wanted a display that looked natural. We designed a stand shaped like a tree with earthy colors. It fit their brand perfectly and helped them stand out from competitors. Customization allows you to control every detail, ensuring the final display not only holds your product but also strengthens your brand identity in the store.

How does a cardboard display work?

Do you see cardboard displays as just simple boxes to hold items? If so, you're missing their true power. They are much more than just temporary shelving in a store.

A cardboard display works by acting as a silent salesperson. It uses eye-catching graphics to attract shoppers, a strong structure to present products neatly, and clear messaging to encourage a purchase. It turns passive browsing into an active buying decision right at the point of sale.

A cardboard display does three main jobs. First, it captures attention. In a busy retail environment¹⁴, a brightly colored, uniquely shaped display can stop a customer in their tracks. It stands out from the regular metal shelving. Second, it educates and informs. The graphics on the display can highlight key features, explain benefits, or announce a special promotion. This helps customers make a quick decision without needing to find a store employee. Third, it makes buying easy. By placing products at eye level and making them easy to grab, a good display removes any barriers to purchase. I’ve learned that the secret is in the design. The structure and graphics must work together. A weak design might look good but collapse under the product weight. A strong but boring design will just be ignored. The goal is to find the perfect balance that makes your product the star.

• Attract: Bright colors and unique shapes break the monotony of store shelves.
• Inform: Graphics and text communicate your product's value proposition.
• Sell: Easy access and clear placement drive impulse purchases¹⁵.

What are the three main types of cardboard displays?

Feeling overwhelmed by all the display options available? It's hard to know which type is right for your product, your budget, and the retail space you're targeting.

The three most common types are Counter Displays (PDQs)¹⁶, Floor Displays¹⁷, and Pallet Displays¹⁸. Each serves a different purpose, from encouraging impulse buys at the checkout to creating a major brand presence in an aisle. Choosing the right one is key.

Choosing the right display type depends on your specific goal. I always guide my clients through this decision first. Counter displays, also known as PDQs (Product Display Quarters), are small and sit on a countertop or at the checkout. They are perfect for small items like candy, cosmetics, or gift cards, and they drive last-minute impulse purchases¹⁵. Floor displays are freestanding units that sit on the store floor. They are larger and more versatile, allowing for creative shapes and holding more products. They are great for launching a new product or running a seasonal promotion. Finally, pallet displays are the largest of the three. They are shipped on a pallet and often placed at the end of aisles. They create a massive visual impact and are used for high-volume products. Helping clients select the best format is a core part of my job.

Conclusion

The custom cardboard display process is a partnership. It turns your ideas into a powerful sales tool through clear steps: consultation, design, prototyping⁴, and production, ensuring your product stands out.