Are your products getting lost on crowded retail shelves? This leads to missed sales and a lower return on your investment. Strategic point of purchase displays grab customer attention right where they buy.

Yes, absolutely. A well-designed Point Of Purchase (POP) display can significantly boost retail sales. These displays capture shopper attention, highlight promotions, and encourage impulse buys at the critical moment of decision, directly influencing purchasing behavior and increasing revenue for your brand.

It sounds simple on the surface. But there is a lot that goes into making a POP display truly effective. For over 16 years, I've seen firsthand what works and what doesn't. A great display is more than just a box; it's a silent salesperson working for you 24/7. Let's dig into the specifics of how these displays can transform your sales numbers and what critical details you need to get right to ensure their success.

How does point of purchase display affect retail sales¹?

You have a great product, but it is not standing out in stores. Shoppers walk right by, completely unaware of your brand’s unique promotional offers and value. A strategic POP display acts like a silent salesperson.

POP displays directly impact sales by creating a visual break in the aisle. They draw the eye, communicate key benefits or offers, and make it easy for customers to grab your product. This disruption of the normal shopping flow often triggers impulse purchases and drives sales.

A point of purchase display works on a few simple psychological levels². It has to grab attention, communicate value, and make it easy for the customer to act. I’ve seen this play out many times with my clients. They have a fantastic product, but it sits on the shelf next to ten other similar items. When we design and place a custom display³, everything changes. The display physically separates the product from the competition. It uses bold graphics and a unique shape to make shoppers stop and look. This is the first and most important step. Below is a simple breakdown of how a display transforms a product's presence in a store.

Feature	Standard On-Shelf Placement	In a Custom POP Display
Visibility	Blends in with competitors	Stands out, creates high visibility
Information	Limited to the packaging	Can add slogans, offers, QR codes
Interaction	Passive browsing a shelf	Encourages active engagement

How effective are in-store displays?

Are you skeptical about the return on investment for custom display³s? You might be sticking to methods that don't perform, missing out on a proven sales driver⁴. The data is clear: effective in-store displays deliver measurable results.

In-store displays are extremely effective. My own experience and industry studies show they can increase a featured product's sales by over 20%. Their effectiveness comes from their ability to influence decisions at the final point of purchase, where most buying choices are made.

However, a display is only effective if it makes it to the sales floor⁵. One of the biggest problems I've seen over my 16 years in this business is assembly⁶.

The Problem with Assembly

Brands spend a lot of money designing and shipping beautiful displays. But they arrive at the store in a complicated flat-pack box with confusing instructions. Busy retail employees⁷ do not have 30 minutes to figure out how to build it. So, the display often gets pushed into a stockroom and never used. This is a complete waste of your marketing budget⁸.

My Solution: Simplicity and Speed

I saw this problem happen again and again. My team and I at Lddisplay decided to focus on a solution. We developed innovative display designs that are incredibly simple to assemble. We engineered stands that can be set up in minutes, and some of our patented models can be fully assembled in just two seconds. This saves store staff valuable time and labor costs. More importantly, it ensures your display actually gets used and starts selling your product right away.

What is the main purpose of point of sale displays?

Do you see a display as just a fancy box for your product? Thinking this way means you are missing its core function as a powerful marketing and branding tool. Its purpose goes far beyond simply holding items.

The primary purpose is to drive a final sale. It does this by attracting customers, providing information, showcasing a product's benefits, and making the purchase convenient. It is your brand's last chance to communicate with a customer before they decide to buy.

The display is a direct extension of your brand identity⁹ right on the retail floor. It must represent your brand perfectly to be effective.

More Than Just a Box

A high-quality display communicates the quality of the product inside. The structure must be sturdy, the graphics must be sharp, and the overall impression must be professional. If a display looks cheap or flimsy, customers will assume the product is cheap, too. It’s a silent signal that can make or break a sale.

The Power of Perfect Color

A critical detail that many people overlook is color accuracy¹⁰. Your brand has specific colors for a reason; they are part of your identity. If the color on your display is even slightly off, it creates a disconnect in the customer's mind. It looks unprofessional. That’s why at Lddisplay, we invested in an advanced color management system. This system guarantees that the colors on your display perfectly match your official brand colors. This creates a seamless, high-end visual experience that builds trust and reinforces your brand's quality.

Does visual merchandising¹¹ increase sales?

You already spent a fortune on product design and your main marketing campaigns. But if your in-store presentation is weak, damaged, or inconsistent, that entire investment is at risk. Good visual merchandising¹¹ is the final step to Cconverting interest into sales.

Yes, visual merchandising absolutely increases sales. It is the art of presenting your products in a way that is attractive and engaging. When done right, it creates a better shopping experience, highlights product value, and directly encourages customers to make a purchase.

The best visual merchandising¹¹ plan in the world is useless if your displays arrive at the store broken. A damaged display is worse than no display at all. It sends a message of carelessness and low quality.

The Final Hurdle: Shipping

This is especially important for my clients who ship products internationally. Over the years, I've learned that secure delivery is one of the most important parts of the entire process. A display must arrive in perfect condition to do its job.

Our Commitment to a Perfect Arrival

We have perfected our shipping safety¹² protocols at Lddisplay. We work with clients to choose the best packaging methods for their specific needs. We also designed our own unique 3D shipping protection inserts to safeguard the display's structure during rough transit. Making the right choices in shipping makes all the difference.

Shipping Method	Description	Best For
With Pallets	Displays are stacked on a wooden pallet and wrapped.	Large orders, maximum protection, easy forklift handling.
Without Pallets	Displays are packed in master cartons, loaded by hand.	Smaller orders, can be more cost-effective for space.

Conclusion

In summary, well-executed POP displays are a powerful tool to boost sales. From easy assembly⁶ to perfect branding and safe delivery, getting the details right makes all the difference.

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